MFK Baccarat Rouge 540: Why Is It So Popular?

Fragrances and perfumes are unique and personable ways of depicting oneself without having to say a word. The scent you choose to spritz on yourself before starting the day sets the tone and mood for how you feel as well as how others view you. After all, our olfactory nerves are intrinsically tied to our emotions and memories. That brings us to the newest perfume lauded by all, the MFK Baccarat Rouge 540. Why is it so popular? Where did it come from? Is it worth the hype and the price? We answer all these questions and more in this article below. 

How Did It Rise to Fame? 

Tiktok of course! What started as a platform for lip-synching teens and corny dance challenges has now become a multi-million dollar company that has rocketed stars like Charli D’Amelio and Addison Rae to fame seemingly overnight. Things can go viral almost instantaneously on Tiktok with dance trends. Cooking recipes, singing challenges, and a plethora of beauty tips and tricks. And one huge trend started on Tiktok was the worldwide obsession with Maison Francis Kurkdjian’s ‘Baccarat Rouge 540. A partnership between Baccarat, the crystal making company, and the renowned perfume house Maison Francis Kurkdjian, Baccarat Rouge 540 is regarded as one of the most versatile and flattering scents for both men and women. 

Before launching her own signature scents, Rihanna herself was a proud wearer of this fragrance. She even remarked that other celebrities who met her were amazed by her scent. Beyond those influenced by Rihanna, Tiktok put this fragrance on the holy grail list of many others perfume collections with thousands of videos trending with hashtag #BaccaratRouge540. The allure of owning the scent was further bolstered by its hefty price tag and its stunning packaging. Reviews of the scent went viral with more and more people jumping onto the trend. 

What Exactly Does it Smell Like? 

Now you may be wondering, how enticing must this fragrance be that it is captivating so many individuals far and wide. Well, the perfume contains notes of citrusy orange and hedione coupled with undertones of lavender, saffron, and sage, and balanced out by woodier hints of oak and ambergris, all of which contribute to one of the most unique and beguiling scents. Due to the high and strong concentrations of the various notes, the perfume is known to be long-lasting and perfect for date nights. 

One of the most precious components of the perfume is the ambergris, a bizarre and rare substance created by the intestines of sperm whales when they accidentally consume an undigestable item. This substance is so highly sought after and rare that a lump of it weighing slightly over 1kg can sell for more than USD 70,000. This is one of the reasons why the exquisite MFK Baccarat Rouge 540 has such an insurmountable price tag. 

All in all, this perfume does indeed live up to its fame. To use, simply spray a small amount onto your pulse points such as your neck or your wrists, and enjoy the alluring scent that lasts for hours. If you prefer a stronger and less subtle scent, then spray some into the air and walk through.